Genesis
G90 Editorial
G90 Editorial
The global launch campaign for the new Genesis G90, the flagship model of the luxury brand, has been developed around one simple truth: the main usage of a car like this is not to drive. But to be driven. In line with films, we further tell a story through different characters that reflect modern lifestyle: musician, fashion designer and entrepreneur.
![](https://freight.cargo.site/t/original/i/be199fa6c01989ec4bd4860048407d42d273b5bec360b6eb7722c7ce98ac7c19/LRES_fashion_DSC2070_COLOR_RGB.jpg)
![](https://freight.cargo.site/t/original/i/4e2c11c56b2f47f31c8c769222b002b2b46f66d83188ef6f8a3bb4570324a84b/LRES_fashion_DSC2699_COLOR_RGB.jpg)
![](https://freight.cargo.site/t/original/i/69d0f16109809ab39866b8e831899f028fd08bece986281157fe389fbc7a75d1/LRES_fashion_DSC3604_COLOR_RGB.jpg)
![](https://freight.cargo.site/t/original/i/a5468716b2a5b766c4fc9b79998b82658afef37b5f5ec752bf1709e75aa5b0c2/LRES_fashion_DSC3791_COLOR_RGB.jpg)
![](https://freight.cargo.site/t/original/i/214247c7ce96c5d46b475ff8fbd1a98a7c01fda77eefa42fec563b93057f75da/LRES_architect_DSC5994_COLOR_RGB.jpg)
![](https://freight.cargo.site/t/original/i/0b9d9673226fc09f88c89278510bf131385c70e8e24407481110ba04545c7c65/LRES_musician_DSC7375_COLOR_RGB.jpg)
![](https://freight.cargo.site/t/original/i/a1837aa60d40ceb94bf95e93d5642d17fff7f61d88cf361ed654bfb235de67c7/LRES_musician_DSC7718_COLOR_RGB.jpg)
![](https://freight.cargo.site/t/original/i/45ce78ce7c07180dceaf95a5daaa5ae01109f87fdb3a8b626c78c28092ce58c0/LRES_musician_DSC6662_COLOR_RGB.jpg)
![](https://freight.cargo.site/t/original/i/9c74f7aebdc078c7d53c3f78d00ad439181a96c3d8081bc47224467d18c9c92b/LRES_business_DSC8836_COLOR_RGB_w1.jpg)
![](https://freight.cargo.site/t/original/i/fbe3be1dcd594cf85fceb9fa33ee8a01293d6a8186ef59a247be90326e3d4804/LRES_business_DSC8836_COLOR_RGB_w2.jpg)
Photographer: Kai-Uwe Gundlach
Retouch: Alexander Bouquet, Marcus Widmann, Dominik Schmutzer, Sascha Pabst
Agency: Jung von Matt/NECKAR
Creative Directors: Rico Noël, Matthias Hess, Brendan Gallahue
Art Directors: Tomic Lee, Nico Witwicki
Creative Directors: Rico Noël, Matthias Hess, Brendan Gallahue
Art Directors: Tomic Lee, Nico Witwicki