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G90 Editorial
The global launch campaign for the new Genesis G90, the flagship model of the luxury brand, has been developed around one simple truth: the main usage of a car like this is not to drive. But to be driven. In line with films, we further tell a story through different characters that reflect modern lifestyle: musician, fashion designer and entrepreneur.

Photographer: Kai-Uwe Gundlach
Retouch: Alexander Bouquet, Marcus Widmann, Dominik Schmutzer, Sascha Pabst
Agency: Jung von Matt/NECKAR
Creative Directors: Rico Noël, Matthias Hess, Brendan Gallahue
Art Directors: Tomic Lee, Nico Witwicki