Tomic Lee                     Info                                                             

Always wanted an exotic job in a faraway country? How about a labour camp in North Korea? - BBC

We needed a new way to break through all of the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis. So, we enlisted the help of the glorious leader himself, Kim Jong-Un. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea – job openings that anyone in the world could apply for.

Linkedin Profile


Recruitment campaign

Client: LiNK

Pierre Pater, Pedro Torres, Diego Pernia, David Torres
Agency: Part Time Lab

CD:Tomic Lee
AD:Sheldon Cheon, Junggle Kim
CW:James Breakwell, Andrew Kim, Jared Powell