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Keep on discovering
We launched a new campaign for the European region to promote Mercedes-benz's Plugin hybrid models and their key features. During the strategy process, we found something in common in terms of the mindset between Plugin hybrid models and our target audiences; discovery.
Based on real experiences of five protagonists who love to discover something new, we tell people genuine stories about their passion, and how Mercedes-Benz and its features help them achieve their passion.

Integrated film (DC)
A 60sec, integrated film that features multiple protagonists with different discoveries. The individual stories follow below.

We also tried an integrated shooting for films and still pictures to develop a consistent look across our campaign which was rolled out through TV, print, OOH and digital.

Directoer: Maceo Frost
Photographer: Patrik Johall
Production: Bwgtbld
Retouch: Recom
Agency: Antoni Berlin
Executive Creative director:Tilman Gossner
Creative Director: Alice Bottaro
Art director: Tomic Lee
Copywriter: Marc Bieri