Mercedes-
benz
Keep on discovering
benz
Keep on discovering
We launched a new campaign for the European region to promote Mercedes-benz's Plugin hybrid models and their key features. During the strategy process, we found something in common in terms of the mindset between Plugin hybrid models and
our target audiences; discovery.
Based on real experiences of five protagonists who love to discover something new, we tell people genuine stories about their passion, and how Mercedes-Benz and its features help them achieve their passion.
Based on real experiences of five protagonists who love to discover something new, we tell people genuine stories about their passion, and how Mercedes-Benz and its features help them achieve their passion.
Integrated film (DC)
A 60sec, integrated film that features multiple protagonists with different discoveries. The individual stories follow below.
A 60sec, integrated film that features multiple protagonists with different discoveries. The individual stories follow below.
We also tried an integrated shooting for films and still pictures to develop a consistent look across our campaign which was rolled out through TV, print, OOH and digital.
Directoer: Maceo Frost
Photographer: Patrik Johall
Photographer: Patrik Johall
Production: Bwgtbld
Retouch: Recom
Retouch: Recom
Agency: Antoni Berlin
Executive Creative director:Tilman Gossner
Creative Director: Alice Bottaro
Art director: Tomic Lee
Copywriter: Marc Bieri
Executive Creative director:Tilman Gossner
Creative Director: Alice Bottaro
Art director: Tomic Lee
Copywriter: Marc Bieri