Soft skills can come the hard way": They are extremely important for the job, and many refugees have them—the famous "soft skills" that recruiting experts like to talk about.

W&V

500,000 refugees in Germany are seeking employment. Since 2015, more than 1 million refugees have entered Germany. Even though these refugees had proven their skills the hard way, by escaping dangerous lands, only 4 had been employed by DAX-listed companies by 2016. Thus breaking their previous promises and commitments to this cause.

Production:
Wanda Germany, MILCHSTRASSE

Agency: Jung von matt Neckar
CD: Rico Noël, Matthias Hess
AD: Tomic Lee, Tim Kaun
Concept creative: Jasmin Scharrer
CW: Lars Widmann, Saurabh Kejriwal
Digital: Denis Fegeš, Julien Bucaille