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Softskills can come
the hard way

Social Bee

500,000 refugees in Germany are seeking employment. Since 2015, more than 1 million refugees have entered Germany. Even though these refugees had proven their skills the hard way, by escaping dangerous lands, only 4 had been employed by DAX-listed companies by 2016. Thus breaking their previous promises and commitments to this cause.

Client: Social Bee
Production: Wanda Germany, MILCHSTRASSE  
Agency: Jung von matt Neckar
Creative Directors: Rico Noël, Matthias Hess
Art Directors: Tomic Lee, Tim Kaun
Concept creative: Jasmin Scharrer
Copywriter: Lars Widmann, Saurabh Kejriwal
Digital: Denis Fegeš, Julien Bucaille