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The Musical Chairs

Adrenaline-rushing hardcore game, powered by all-new M2 for the global launch. Rounds of adrenaline-rushing games to take the special seats, outnumbered by participants(M drivers) - a reinterpretation of the game from childhood called the musical chairs with BMW M's hardcore touch.

Main film

Agency: Mediamonks Berlin
Creatives: Tomic Lee, Julia Timberlake, Heiko Freyland, Fay Kornmeier
Director: Marc Schoelermann