With the increased gamification of car displays and stats, it's hardly surprising that the latest spot from BMW takes us on a Tron-like journey.

SHOTS

In celebration of the new BMW M2 launch, we created a campaign that speaks to dedicated racing fans, particularly those who enjoyed playing video games in their youth. By tapping into this emotional connection, the film links BMW M2 fans to the exhilarating experience of driving this car and highlights the sheer driving pleasure it offers.

Director:
Lukas Tielke

Photographer:
André Josselin

Agency:
Mediamonks Berlin

ECD: Christof Deutscher
AD:Tomic Lee, Moe Qubia
CW:Oliver Schnitzer