This is how Mercedes woos fathers with its new family SUV

HORIZONT

For a new GLB, the Mercedes’ first entry level SUV. The car offers flexibility with spacious room and diverse features for young and active lifestyle families. So it’s a car that allows people to have enough room to explore a new possibility.

We tell a story of a little girl who always tries something new even though most of the time, it turns out it’s not a right fit for her. But her father is always on her side and she continues on her fun journey, accompanied by the trusted GLB.

Director:
Gary Freedman

Production:
ANORAK

Agency:
Antoni


AD: Tomic Lee,Matthias Bauer
CW: Marc Bieri